Color in Kentucky

Color is coming to UK.

This location-based mobile app has been getting quite a bit of attention largely due to the $41 million the company raised pre-launch.  And this weekend, they will be in Lexington for the Final Four game.

So if you’re in town this weekend for the game (or even if you’re not), download the app and give it a try (for Andriod users, the app has been finicky, but the company is updating it today so it will hopefully ready to roll by this weekend.)

For a demo of how Color works, go here.

Update: I downloaded the app in NYC, but apparently no one else in the bar I was at did, so I got to look at…my own pictures.

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