I’m never gonna be a professional marathoner

June 21, 2012 § 2 Comments

I didn’t see this ASICS ad when it came out last fall to promote the NYC Marathon, but it’s awesome.  A 60-foot interactive wall video in the Columbus Circle subway station that lets you race marathon Olympian Ryan Hall for 60 feet at his marathon pace.  Not to ruin the surprise, but basically nobody can keep up.  For 60 feet.  But what an inventive way to engage people.

And 4:46 a mile is totally absurd.

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